In order to prevent market stagnation from impacting total subscriber counts Beam On must expand rapidly to new markets, beginning in India. This expansion will also ensure that additional satellites are launched in order to further enhance network performance for existing subscribers, increasing customer value and satisfaction. Customer value and customer satisfaction will strengthen Beam On’s retention rates for existing customer and possibly reignite North American market growth.
Beam On’s is strongly recommended
to ramp up India expansions significantly. In order to meet demand this means that
launches, network deployment, marketing, and subscription delivery must all
increase in the India market. Without the potential gains from India-based
subscribers along with the free marketing from launch events, expansion news in
the US press, and increased word-of-mouth, Beam On will experience significant decline
in the North American market.
| Expected Monetary Value – Rapid India Expansion | |||
| India Expansion Subscriber Forecast | Likelihood | Expected Return | Expected Value |
| Exceed Forecast | 0.1 | 55,500,000 | 5,550,000 |
| Meet Forecast | 0.7 | 35,000,000 | 24,500,000 |
| Miss Forecast | 0.2 | -22,000,000 | -4,400,000 |
| EMV = | 25,650,000 |
Beam On Telecom 