Editorial Note: The following is based on a mixture of projected and real data using a fictional organization.
All values related to Beam On Telecom are projected, or otherwise non-factual.
Beam On’s current core products should produce significant growth for the organization with the planned expansion in India; however, future products are necessary in order to diversify revenue streams as other competitors prepare to launch rival services, especially SpaceX’s StarLink product.
With internet users growing significant from 2018 to 2019, Beam On will seek to develop mobile and web-based applications that complement the internet services currently provided. Developing software services will allow Beam On to create additional revenue through advertisement, additional subscription services, and paid-for applications and software.
Beam On’s first ventures should fill any existing gaps in person-to-person, and government-to-citizen messaging as well as expanding educational resources. These opportunities allow for revenue streams to be brought in from government contracts and private consumer purchases. Additionally, by allowing Base internet subscribers to access messaging always regardless of peak usage, Beam On can attract customers away from rival messaging applications and increase the number of users by increasing ease-of-use of Beam On products.
With a projected 627 million internet users across India by the end of 2019, if Beam On experiences the same market penetration as in North America, it can be expected to see an increase of over 12 million subscribers (The Economic Times, 2019). Proper marketing, offerings, and pricing could result in the application producing a 20% penetration of Beam On’s expected India userbase resulting in upwards of 2.5 million users.
References
The Economic Times. (2019, March 6). Internet users in India to reach 627 million in 2019: Report. Retrieved from https://economictimes.indiatimes.com/tech/internet/internet-users-in-india-to-reach-627-million-in-2019-report/articleshow/68288868.cms?from=mdr.
Beam On Telecom 