Beam On recently conducted market analysis on potential customers in current and emerging markets. Beam On’s analysis look at customer location, age, data usage classification, and ask the likelihood of the customer switching internet data providers if given a strong competitor. The marketing data returned with the following values:
| Choice | % Respondents Beam On Market Study |
| % USA | 50 |
| % India | 35 |
| % Europe | 15 |
| % 18-24 | 30 |
| % 24-31 | 45 |
| % 32+ | 25 |
| % High Usage | 15 |
| % Moderate Usage | 45 |
| % Low Usage | 40 |
| % Would Switch | 60 |
| % Would Try Product | 30 |
| % Would Not | 10 |
Beam On has chosen to implement Bayesian Paradigm in their marketing. Beam On is seeking to determine the likelihood of their target customer age group switching to or trying the Beam On product in Beam On’s current market, the US, as well as their emerging markets, Europe and India.
| Bayesian Analysis | |
|
%
Respondents in Target Customer Group (% 18-24 + % 24-21) | 75% |
|
%
Willing to Switch or Try (% Would Switch + % Would Try) | 90% |
|
%
US Beam On Customers (Potential) ((50%*75%)/90%) | 41.7% |
|
%
India Beam On Customers (Potential) ((35%*75%)/90%) | 29.2% |
|
%
Europe Beam On Customers (Potential) ((15%*75%)/90%) | 12.5% |
Adapting Bayesian Paradigms into Beam On’s marketing will allow them to identify the best areas for marketing spend in order to maximize new customer growth. Marketing spend should appear like the % Customer (Potential) value above in order to drive the best financial results for the organization.
Beam On Telecom 